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Omega and Sports: Its conexion to the Swimming, Polo and Athletics World.

Omega was the first company to be entrusted with the official timekeeping of all disciplines at the Los Angeles Games in 1932 using chronographs and stop-watches developed by its subsidiary Lémania. Omega’s association with the Olympic Games led to well over half a century of pioneering developments in the field of sports timekeeping.

Omega and the Swimming World

Michael Phelps and Omega

(Michael Phelps – Swimmer)

The association between Omega and swimming dates back to 1932 when the brand was first entrusted with the official timekeeping of all disciplines at the Olympic Games including swimming.

The watchmaker symbolized by the Greek letter for perfection has had a decades-long partnership with the swimming world. In addition to its role as official FINA partner, it is also the Official Timekeeper of LEN (European Aquatics) and has served in many internationally renowned swimming competitions, among them the Pan Pacific Championships and, of course, the Olympic Games. This relationship has led to a long list of innovations in the field including the world’s first semi-automatic swimming timer, the Swim Eight-O-Matic Timer, first used at the Olympic Games in Melbourne in 1956, and the famous “touch pads” placed at each end of the pool for timekeeping at swimming events, first used at the Pan-American games in Winnipeg in 1967.

Omega and Golf

Michelle Wie - Omega - Golfer

(Michelle Wie – Golfer)

Omega is one of the few watch brands in the world with a history and tradition in golf. Founded in 1848, 12 years before the first-ever British Open took place at Prestwick golf course near Glasgow, Omega’s involvement in international golf today includes tour and tournament sponsorship as well as official timekeeping.

In 2007 Omega became the title sponsor of the World Cup of Golf. Founded in 1953, the World Cup is the oldest and most prestigious global golf team event, which invites two-man teams from 28 leading golfing nations to compete for the title. Under Omega’s sponsorship, the World Cup will be played at Mission Hills in China, the world’s largest golf complex, until at least 2018.

In order to commemorate its connection to the world of golf, Omega introduced a unique model to its popular and distinctive Constellation watch line. The OMEGA Constellation Double Eagle blends technical innovation with design excellence in a wristwatch which is at once elegant and sporty.

Omega and Athletics

athletics_in_beijing omega

OMEGA has always been committed to athletics timing and continuously develops its timing technology. Thanks to OMEGAtiming, Lausanne’s Athletissima meet on July 6, 1994 marked a milestone in sports history: at exactly 8:20pm, Omega timed the 1/100 second which made the American Leroy Burrell the new king of the 100 metres, in just 9.85 seconds! Precision to 1/100 second – how crucial timekeeping had become!

The brand is particularly proud to be associated with the Golden League Meetings in Berlin, Brussels, Monaco, Oslo, Paris, Rome and Zurich – where Omega is the official timekeeper.
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Filed under: Luxury, Luxury Sports Watches, luxury watches, Omega, Omega Ambassador, Omega Ambassador Michael Phelps, Omega and Sports, Omega Golf, Omega Swimming, Omega Watch, Omega Watches, Watch, Watches, wristwatches

New York. Omega’s Seamaster Planet Ocean Ambassador, Michael Phelps.

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(Stephen Urquhart and Michael Phelps)

Michael Phelps joined Omega CEO Stephen Urquhart for the official opening of the first-ever NYC location with a ribbon-cutting ceremony on April, 22nd. The magnanimous event took place in one of the brand new stores recently opened by Omega in New York placed in the Fifth Avenue.

(Michael Phelps)

During this exclusive event, Phelps signed and donated his personal Omega Seamaster Planet Ocean watch to be displayed at the store. He then spent time disassembling an Omega watch with the store’s team of watchmakers.


(Michael Phelps)

Later, he took time to meet and greet the many fans who had lined up outside the boutique. The day was capped off with a VIP cocktail reception where Phelps celebrated the flagship opening with Omega executives and influential New Yorkers.

Omega Planet Ocean Watch

According to its movement, the Omega Seamaster Planet Ocean watch features an Omega 2500 caliber, a self-winding chronometer, a Co-Axial Escapement movement with rhodium-plated finish and a power reserve of 48 hours. It also has a domed anti-reflective and scratch resistant sapphire crystal. The Omega Seamaster Ocean watch is water resistant to 600 meters / 2000 feet. It features screw in crown, unidirectional rotating bezel, helium escape valve, date and also chronometer.

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Filed under: luxury watches, Omega, Omega Ambassador, Omega Ambassador Michael Phelps, Omega Constellation, Omega de Ville, Omega launch 2009, Omega Seamaster, Omega Specialities, Omega Speedmaster, Omega Watch, Omega Watches, Stainless Steel, Stainless Steel Strap, Steel, Watch, Watches

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