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The First World War: Longines and Breitling Watches

The First World War, also known as the First World War, the Great War, the World War (prior to the outbreak of the Second World War) and the War to End All Wars, was a global military conflict which involved most of the world’s great powers, assembled in two opposing alliances: the Allies of World War I centred around the Triple Entente and the Central Powers, centred around the Triple Alliance. More than 70 million military personnel, including 60 million Europeans, were mobilized in one of the largest wars in history. More than 15 million people were killed, making it one of the deadliest conflicts in history.

By the war’s end, four major imperial powers—the German, Russian, Austro-Hungarian and Ottoman Empires—had been militarily and politically defeated, with the last two ceasing to exist. The revolutionized Soviet Union emerged from the Russian Empire, while the map of central Europe was completely redrawn into numerous smaller states. The League of Nations was formed in the hope of preventing another such conflict. The European nationalism spawned by the war, the repercussions of Germany’s defeat, and of the Treaty of Versailles would eventually lead to the beginning of World War II in 1939.

There were many wristwatch companies that grew significantly prior to the First World War such as Breitling or Longines, as many others.

Breitling, the wristwatch manufacturer of the world’s finest men’s timepieces, was formed in 1884 by Leon Breitling, who set up the company at the tender age of 24 in Switzerland. Together with The First World War, when aviation combat machine took off, Breitling turned its attention to the aviation field, to being able to time keep it. Then, as the Second World War came, they introduced the famous “Chronomat” watch which was the first in the world to be fitted with a circular slide rule to aid with navigation. The peak of Breitling’s success came in 1962, when astronaut Scott Carpenter wore one of their watches in space – this watch became known as the “Cosmonaute” and is a very highly sought after timepiece today.
Breitling wristwatches remain the first choice of most of today’s commercial and professional aviators and new models such as the Breitling Emergency which sends out a radio distress signal if the wearer becomes lost, continue to keep the brand at the forefront of technology as well as style.

On the other hand, Longines’ World War Two Pilot’s Wristwatch, with a Wheem’s aircraft navigational calculation bezel, gets to be a quite rare Longines Aircraft Navigation watch. Pioneered and developed by Longines during the 1930’s, with consultation from Charles Lindbergh, the famous American aviator who was the first pilot to cross the Atlantic solo and non stop. It was discontinued for a more convenient and easier-to-read version, which is a lot more common.

Longines’ World War Two Pilot’s Wristwatch was worn by one of the pilots responsible for transporting military aircraft across the North Atlantic to Great Britain during the early years of World War II.  Transporting aircraft on this route was a dangerous responsibility because of the extreme weather conditions and the very difficult navigation problems. Dead-accurate time was of the utmost importance to make pinpoint landings.

Filed under: breitling, Breitling Watches, Longines, Longines Watch, Longines Watches, Longines World War Two, Lost, Luxury, Luxury Watch, luxury watches, The First World War, Timepiece, wristwatches

Longines’ World War Two Pilot’s Wristwatch

longines-world war two pilotThe Longines’ World War Two Pilot’s Wristwatch gets to be an early and quite rare Longines Aircraft Navigation match pioneered and developed by Longines during the 1930’s with Chales Lindbergh’s help. Lindbergh was a famous American aviator that fisrt crossed the Atlantic alone and without stopping.
Longines’ World War Two Pilot’s watch was worn  during war by the military force that transported aircrafts across the North Atlantic and, considering the extreme weather conditions and navigation problems, accurate time was a must.
Longines is a very innovative watch company that produces high-quality product; easily as good as or better than the aforementioned companies. Longines began with a well-thought-out and highly engineered mechanism, and followed through with a finely manufactured product.

Filed under: Longines, Longines Watch, Longines Watches, Longines World War Two, Luxury, Luxury Watch, luxury watches, Timepiece, Watch, Watches, wristwatches

TOP FIVE: Sports Watches at BASEL 2009

Hamilton Khaki GMT Air RaceHAMILTON Khaki GMT Air Race Watch

Model Number – H77695733

Case – Stainless Steel

Bracelet – Leather

Sapphire Glass

Dial Colour – Black

Movement Type – Auatomatic Cal. 2893-1

Case Width 42mm

Water Resistant to 200m

Swiss Made

Available – February 2010

Price: $1.045


longines weems second-setting watchLongines Weems Second-Setting Watch

Tribute to American captain Philip Van Horn Weems.

Movement: Automatic L699 /ETA A07 111)

Functions: Hours, minutes and seconds, moving central dial to synchronize the second with the radio time signal.

Case: 47.5 mm rose gold

Dial: Lacquered white with silvered opaline central dial and blued steel hands

Bracelet: Brown alligator with Charleston buckle and an extension piece

Price: $3,950.




Omega Seamaster Ploprof 1200MOmega Seamaster Ploprof 1200M

Created to withstand deep dives.

Movement: Omega Co-Axial calibre 8500, COSC certified.

Case: 45-mm x 54 mm steel with automatic helium escape valve, locking bezel with orange pusher.

Bracelet: Brushed mesh or rubber strap in a choise of black or orange, divers extension with safety claso.

Dial: Lacquered black

Price: $8,800 to $9,000.



TAG Heuer Aquaracer 500MTAG Heuer Aquaracer 500M

Movement: TAG Heuer Calibre 5 (ETA 2836-2) automatic

Functions: Hours, minutes, seconds and date

Case: 43mm steel with rubber-topped unidirectional bezel and six gripping studs, 500 meters water resistace, automatic helium release valve, rose gold case available

Dial: Blue or black with vertical streak effect

Bracelet: Steel or black rubber with driving extension

Price: $2.450.




Ulysse Nardin Maxi Marine Diver TitaniumUlysse Nardin Maxi Marine Diver Titanium

Movement : Automatic UN-26 Caliber, COSC-certified

Functions: Hours, minutes, seconds, large date, power reserve indicator

Case : 45mm titanium and pink gold, 200 m water resistance

Dial: Black guilloche with wave motifs and red accents

Strap: Rubber with two elements in pink gold or titanium with matching folding clasp

Price: $18,900


Filed under: Hamilton, Hamilton Khaki, Hamilton Watch, Hamilton Watches, Longines, Longines Watch, Longines Watches, Longines Weems Second-Setting Watch, Omega, Omega Seamaster, Omega Seamaster Ploprof, Omega Seamaster Ploprof 1200M, Omega Seamaster Professional, Omega Watch, Omega Watches, TAG, tag heuer, Tag Heuer and Sports, TAG Heuer Aquaracer, Tag Heuer Watch, tag heuer watches, Ulysse Nardin, Ulysse Nardin Maxi Marine Diver Titanium, Ulysse Nardin Watch, Ulysse Nardin Watches, Watch, Watches, Water resistant, wristwatches

Nobel Prize in Physics Albert Einstein Longines’


Albert Einstein:

Albert Einstein was born on March 14, 1879 in Ulm, Kingdom of Württemberg in the German Empire. Son of Hermann Einstein and Pauline Einstein, he attended a Catholic elementary school as his parents were not observant of Jewish religious practices, even though their ancestors were Jewish .

Despite the fact that he had early speech difficulties (though wihich he had a failure to develop language abilities on the usual developmental timetable), he was a top student in elementary school and soon, at the age of ten, Maz Talmud (family friend) introduced him to key science, mathematics and philosophy texts.

As a consequence of the failure of the family business, the Einstein’s moved to Itlaly. First, they lived in Milan and then they moved to Pavia. It was during those yearsthat he wrote his first scientific work: The Investigation of the State of Aether in Magnetic Fields.

He then decided to apply directly to the Eidgenössische Polytechnische Schule (later Eidgenössische Technische Hochschule (ETH)) in Zurich, Switzerland without having completed high school. As he didn’t had a school certificate, he was then required to give an entrance examination, which he failed even though he had achieved exceptional marks in mathematics and physics. He finished high school in Aarau, Switzerland and renounced his citizenship in German Kingdom of Wurtemberg to avoid military service.

In 1896, he enrolled in the mathematics and physics program at the Polytechnic in Zurich where Marie Winteler, his future wife, also studied (being the only woman in the group). Albert graduated from the Polytechnic with a diploma in mathematics and physics.

With an outstanding work, mostly known for the general relativity law, special relativity, photoelectric effect, Brownian motion, mass-energy equivalence, field equations (between many others), he was awarded with the Nobel Prize in Physics in 1921 (at the age of 42), he was also awarded by the Royal Society of London with the Copley Medal for “outstanding achievements” in 1925. He also received the the Max Planck Medal (1929) and, last but not least, the Person of the Century prize (1999) created by Time magazine in order to honour the most important people of the last century.

He died on April, 17th, 1955 at the age of 76 after experiencing an internal bleeding caused by the rupture of an abdominal aortic aneurysm (previously been diagnosed and reinforced). He died in Princeton Hospital early the next morning having continued to work until near the end.

Before the cremation, Princeton Hospital pathologist Thomas Stoltz Harvey removed Einstein’s brain for preservation, without the permission of his family, in hope that the neuroscience of the future would be able to discover what made Einstein so intelligent.

A Longines wristwatch was given to Albert Einstein in the 1930s as a present,
And it has been sold at auction by Antiquorum, where it fetched the princely sum of $596,000. Apparently this is 2000% more than the auctioneer expected after belonging to one of the greatest thinkers that the world has ever seen.


Filed under: Albert Einstein, Albert Einstein Longine's, Longines, Longines Watch, Longines Watches, Nobel Prize, Nobel Prize in Physics

The Most Cheapest Watches from TOP BRANDS

Between the cheapest luxurious watches, there’s a wide range of styles and brands that, without paying a large amount of money can please us with the satisfaction of wearing a high quality and esteemed watch.

Each brand has its cheapest watch, not meaning it is not a qualified one, of course. So, according to the cheapest watches of the most important watchmakers, there are some models that must be re-introduced:

Rolex Datejust Mid-Size Ref. 178240 $4.140.00

Gender: Mid-Size

Movement: Automatic.

Dial: Blue with applied roman numeral hour markers and bar-shaped hands.

Case: Stainless Steel, Diameter: 31 mm; thickness: 11 mm. Smooth bezel. Screw-down back and screw-down crown. Water resistant to 100 meters or 300 feet.

Function: Hours, minutes, sweep seconds and quick set d


Band: Oyster Style Bracelet in Stainless Steel with Flip Lock clasp; 7.25 inches.

Reference Number: 178240

Indications: Date aperture at 3.

Omega Constellation Ladies Ref. 1566.56.00 $1.780.00


Movement: Quartz precision movement with rhodium plated finish. Caliber Omega: 1456

Dial: Black with applied Diamond

s hour markers and bar shaped hands.

Case: Stainless Steel and Diamond

s on Bezel, round shape. Diameter: 22 mm. Thickness: 8 mm. Bezel engraved with roman numerals and diamonds. Scratch Resistant Sapphire Crystal with anti reflective treatment. Water resistant to 30 meters or 100 feet.

Function: Hours and minutes.

Band: Stainless Steel Bracelet with Folding Clasp; 6 inches.

Reference Number: 1566.56.00

Panerai Luminor -Historic Collection- Mens Ref. PAM00113 $4.190.00

Movement: Hand-wound mechanical, Panerai Luminor Marina (Officine Panerai Watches) OP XI calibre with swan’s neck regu lator, 16½ lignes, 17 jewels, Côtes de Genève decoration on the bridges. Glucydur® balanc e with Nivarox® I spring, 21,600 alternations/hour. Incab.

Dial: White with arabic numeral hour markers. Luminescent overlapped by tritium points and bar-shaped hands.

Case: AISI 316L Polished Steel, round shape. Diameter: 44 mm

. Polished steel bezel. Back: see-through sapphire crystal. Brushed

Steel device protecting the crown: registered Trade Mark. Scratch resitant sapphire crystal (formed of c

orundum, 3.5 mm thick). Anti-reflective coating. Water resistant to 300 meters or 990 feet.

Function: Hour, minutes and subsidiary seconds.

Band: Brown Leather Strap with PANERAI personalised buckle. Supplied with a steel screwdriver and a second interchangeable Strap.

Reference Number: PAM00113

Indications: Subsidiary seconds at 9.

Tag Heuer Formula 1 Quartz Ref. WAH1111.BT0714 $560.00

Movement:Quartz movement.

Dial: White with luminescent applied stick hour markers and bar shaped hands. Arrow head on second hands.

Case: Stainless Steel, round shaped. Diameter: 41 mm. Scratch-resistant titanium carbide coated unidirectional turning bezel with 60-minute scale. Scratch Resistant Sapphire crystal. Screw-in crown. Water resistant to 200 meters or 660 fee

t. Case back with special “checker flag” decoration.

Function: Hours, minutes, sweep seconds and quick set date.

Band: Black Rubber Strap with steel tang buckle; 7 inches.

Reference Number: WAH1111.BT0714


Date aperture at 3.

Signatures: Dial, Case and Band.

Longines DolceVita Quartz Date Ref. L5.503.4.98.6 $960.00

Movement:Quartz movement. Caliber L2


Dial: Blue with applied Arabic numerals and stick hour markers. Daunphin shaped hands.

Case: Stainless Steel, rectangula

r shape. Case Measures: 34 mm. x 25

mm. Double-curved scratch resistant sapphire crystal. Water resistant to 30 meters or 100 feet.

Function: Hours, minutes and date.

Band: Stainless Steel Bracelet with triple folding clasp.

Reference Number: L5.503.4.98.6

Indications: Date aperture between 4 and 5.

IWC Aquatimer Mens Automatic Ref. IW354807 $3.140.00


Movement: Mechanical with automatic winding; Caliber 30110; 23 jewels; 28,800 v.p.h.; Power Reserve: 42 hours.

Dial: Black with luminescent applied stick hour markers and bar shaped hands.

Case: Stainless Steel, round shape. Diameter: 42 mm. Thickness: 12,8 mm. Uni-directional rotating inner bezel. Anti-reflective convex sapphire crystal. Push-button release safety clasp. Water resistant to 1000 meters or 3000 feet.

Function: Hours, minutes, central seconds with stop function and date.

Band: Black Rubber Strap with tang buckle.

Reference Number: IW354807

Indications: Date aperture at 3.

Chopard Mille Miglia Mens GMT Chronometer Automatic Ref. 16/8992 $3.740.00


Movement: CHOPARD Automatic; Certified Chronometer (COSC); 25 jewels; Power reserve approx. 48 hours.

Dial: Black with luminescent sticks markers an

d luminescent sword-shaped hands, red arrow-tip second hand. Luminescent GMT hand.

Case: Stainless Steel, round shaped. Diameter: 42.5 mm. Bezel engraved with 24 hour indication. Glare proofed Sapphire crystal. Transparent case-back. Water resistant to 50 meters or 165 feet.

Function: Hours, minutes, sweep seconds, subsidiary seconds, date, 3 chrono registers, GMT and Tachometer from 240 to 60 km/h.

Band: Black Perforated Leather Strap with Steel deployment clasp, 8 inches (adjustable).

Reference Number: 16/8992

Indications: Magnified date displays at 3. 12 hours chrono register at 6, subsidiary seconds at 9 and 30 seconds chrono register at 12. Tachometer’s scale on inner bezel.

Baume & Mercier Capeland Ladies Quartz Ref. MOA08169 $530.00


Movement: Swiss Quartz movement.

Dial: Silver with applied steel roman numerals and dots hour markers. Alpha shaped hands.

Case: Stainless Steel, square shape. Diameter: 2

0 mm. Thickness: 7 mm. Smooth bezel. Scratch resistant sapphire crystal. Water resistant to 30 meters or 100 feet.

Function: Hours, minutes and sweep seconds

Band Grey Satin Microfibres Strap with pin buckle.

Reference Number: MOA08169

[Source: watches gallery]


Filed under: Baume Mercier Capeland S, Baume and Mercier, Baume et Mercier, Baume Mercier, Chopard, Chopard Watches, IWC, IWC Watch, IWC Watches, Longines, Longines Watch, Longines Watches, Omega, Omega Watch, Omega Watches, Panerai, Panerai Watch, Panerai Watches, Rolex, Rolex Datejust, Rolex Watch, rolex watches, TAG, tag heuer, Tag Heuer Watch, tag heuer watches, The Most

The event of the year: Longines invites Andre Agassi and Stefanie Graf to the French Open Tennis Tournament in Roland-Garros!


Tennis Times Longines

(The Roland Garros French Tournament)

This 2009, the French Open Tennis Tournament in Roland-Garros will have two special guests: Andre Agassi and Stefanie Graf who will both be attending, on 6 June, the tournament in order to celebrate the 10th anniversary of their respective victories at this prestigious Parisian tournament.

Longines, the watchmaker brand for which they are Ambassadors of Elegance, will organize the event (considered to be the one of the year) around these two tennis legends and their charity foundations.

Stefanie Graf and Andre Agassi - Longines I

(Stefanie Graf and Andre Agassi, Longines’s Ambassadors of Elegance)

Among other things the program includes 8 challenges between the two champions and budding stars from over ten different countries, a gala evening and a very special auction.

The whole event will take place under the sign of elegance, the key characteristic of watches made by Longines, the Official Partner of Roland-Garros since 2007.

Longines Roland Garros

(Longines, Official Partner of the legendary French Open at Roland Garros)

Longines, as the Official Partner of the legendary French Open at Roland-Garros since 2007, has consolidated its links with the world of tennis by choosing Andre Agassi the same year and Stefanie Graf in 2008 as Ambassadors of Elegance. The couple share a love of excellence, elegance and beauty with the Swiss watch brand; together they embody the brand’s values and slogan perfectly: “Elegance is an attitude”. By supporting the respective charities of the two tennis legends and by offering a scholarship to young graduates of the Andre Agassi College Preparatory Academy, Longines is once again reaffirming its humanitarian commitment.

Stefanie Graf and Andre Agassi - Longines
(Stefanie Graf and Andre Agassi, Longines’s Ambassadors of Elegance)

[Source: Longines]

Filed under: 2009, Andre Agassi, Andre Agassi Tennis Player, Longines, Longines Watch, Longines Watches, Roland Garros, Roland Garros Tenis Tournament, Roland Garros Tennis, Stefanie Graf, Stefanie Graf Tennis Player


The company started to show its affinity with sporting events during the 30s and 40s, producing a lot of unusual types of chronographs.

Many were manufacturer with Longines’s own movement, unlike the rest of the companies which would rather buy chronograph from other companies.

Therefore, the Longines chronographs, those which were produced from the 20s to the 50s are highly prized and have their own separate niche in the collecting world.

The best of Longines’s chronograph movements was said to be the Caliber 13 ZN

It was first released in Longines’ 2-register models, but was later adapted for use in its 3-register models.

The following chronographs would show movements made by Valjoux and others. These are not recognized nearly as collectible as the chronographs with Longines’ own movements.

Filed under: Longines, Longines Watch, Longines Watches, luxury watches, Mens, Womens

The History of Longines

As soon as Ernest Francillon opened a small manufacturing plant, which started to produce the following year, the story of Longines started in 1866.

Francillon, who was the grandson of Auguste Agassiz (a pioneer of Swiss horology whose name appears on wrist and pocket watches of high-quality), learned his trade at his grandfather’s watch assembly shop, the “comptoir”. He would finally become director of the shop, but this thirty-two-year old man got acquainted with the limits of the comptoir and the areas in which he would be more likely to have a better production.

The first Longines watches arrived in America in 1868. A few years later, Longines was awarded a gold medal for precision and reliability at the Universal Exposition of Vienna.

To prevent himself from imitation, Francillon decided to trademark the dials on his watches with a winged clepsydra and the word “Longines”.

A clepsydra is an ancient device which measured time by marking the regulated flow of water though a small opening. Looking carefully at the centre of the Longines trademark a small box that represents this device is seen.

The company eventually departed from this procedure fairly quickly because there are several Longines watches that do not have the logo.

In 1889, Longines provided five chronometers to the Italian explorer Luigi Amedeo, who did his best to reach the North Pole.

His failure is hardly noted in history books, but the mark Longines’illuswtrious history as the watch choice by explores and adventurers.

In 1904, Longines furnished chronometers to a U.S. naval exploration of the North Polar Region. Unfortunately, Robert E. Peary was the first to reach the North Pole in 1909. Longines, unfortunately, missed the chance to be part of that event.

At the beginning of 1900s, Longines started to express an interest in gentlemen’s wrist watches and joined other Swiss makers which showed the same interest as well.

The Longines Co. states that the first wrist watch was cased in 1905.

The first wrist chronographs to appear in the sports market were seen in 1910s. Moreover, Longines produced military watches for World War, some of the, with pierced shrapnel covers, “demi-hunter” cased varieties, and others for being used at sea and in the air.

Around 1920 – 1930s the golden years for Longines started. The factory had a remarkable growth from 20 to 2.500 workers, who produced more than 122.000 pieces every year.

Longines would be recognized as the constant and steady companion of many pioneering aviator in a decade that aeroplanes and airships were recognized as military and exploration tools of great importance.

Aeroplanes started to experience several problems such as magnetism, moisture, low temperatures, issues which had to be overcome right away. And Longines was acquainted with theses issues after having experienced the Artic cold temperatures.

It was during this era that Longines would produce its most famous two wrist watches — the Weems and the Lindbergh models. (The Lindbergh is also referred to as the Hour Angle Watch.)

In 1930, Admiral Richard E. Byrd would arrive to the South Pole for the first time. His trips would always find him with a Longines on his wrist.

The A. Wittnauer Co. would become the exclusive sales agent for Longines in1880. This relationship lasted for the next 114 years.

In 1936, the Wittnauer family sold A. Wittnauer Co. and renamed the Longines-Wittnauer Co. the name became so pervasive that some people think that the watches are synonymous. But, of course, they are not. Their movements are distinct and not interchangeable with one another.

World War II and beyond

The company began to produce military issue watches during the Second World War. Most of these watches were for the European forces.

In 1994, Longines and Wittnauer parted company, and Swiss giant SMH, which holds title to Hamilton, Omega and Tissot, got the name.

Filed under: Longines, Longines Watch, Longines Watches, luxury watches, Mens, Womens

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