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The First World War: Longines and Breitling Watches

The First World War, also known as the First World War, the Great War, the World War (prior to the outbreak of the Second World War) and the War to End All Wars, was a global military conflict which involved most of the world’s great powers, assembled in two opposing alliances: the Allies of World War I centred around the Triple Entente and the Central Powers, centred around the Triple Alliance. More than 70 million military personnel, including 60 million Europeans, were mobilized in one of the largest wars in history. More than 15 million people were killed, making it one of the deadliest conflicts in history.

By the war’s end, four major imperial powers—the German, Russian, Austro-Hungarian and Ottoman Empires—had been militarily and politically defeated, with the last two ceasing to exist. The revolutionized Soviet Union emerged from the Russian Empire, while the map of central Europe was completely redrawn into numerous smaller states. The League of Nations was formed in the hope of preventing another such conflict. The European nationalism spawned by the war, the repercussions of Germany’s defeat, and of the Treaty of Versailles would eventually lead to the beginning of World War II in 1939.

There were many wristwatch companies that grew significantly prior to the First World War such as Breitling or Longines, as many others.

Breitling, the wristwatch manufacturer of the world’s finest men’s timepieces, was formed in 1884 by Leon Breitling, who set up the company at the tender age of 24 in Switzerland. Together with The First World War, when aviation combat machine took off, Breitling turned its attention to the aviation field, to being able to time keep it. Then, as the Second World War came, they introduced the famous “Chronomat” watch which was the first in the world to be fitted with a circular slide rule to aid with navigation. The peak of Breitling’s success came in 1962, when astronaut Scott Carpenter wore one of their watches in space – this watch became known as the “Cosmonaute” and is a very highly sought after timepiece today.
Breitling wristwatches remain the first choice of most of today’s commercial and professional aviators and new models such as the Breitling Emergency which sends out a radio distress signal if the wearer becomes lost, continue to keep the brand at the forefront of technology as well as style.

On the other hand, Longines’ World War Two Pilot’s Wristwatch, with a Wheem’s aircraft navigational calculation bezel, gets to be a quite rare Longines Aircraft Navigation watch. Pioneered and developed by Longines during the 1930’s, with consultation from Charles Lindbergh, the famous American aviator who was the first pilot to cross the Atlantic solo and non stop. It was discontinued for a more convenient and easier-to-read version, which is a lot more common.

Longines’ World War Two Pilot’s Wristwatch was worn by one of the pilots responsible for transporting military aircraft across the North Atlantic to Great Britain during the early years of World War II.  Transporting aircraft on this route was a dangerous responsibility because of the extreme weather conditions and the very difficult navigation problems. Dead-accurate time was of the utmost importance to make pinpoint landings.

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Filed under: breitling, Breitling Watches, Longines, Longines Watch, Longines Watches, Longines World War Two, Lost, Luxury, Luxury Watch, luxury watches, The First World War, Timepiece, wristwatches

Breitling Emergency: The Watch that would have saved the Lost Oceanic Flight 815 passengers.

Breitling Emergency White Gold Watch

(Breitling Emergency – White 18K gold)

If only Jack and the lost crew had had the possibility of keeping in touch or connecting to radars when the plane crashed onto that particular island, if only one of the passengers of the Oceanic Flight 815 had had the Breitling Emergency watch that features emergency frequency, the story would have been much different and the whole crew would have probably survived.

Lost is an American serial drama television series that follows the lives of the survivors that could make it from the plane crash on a mysterious tropical island, after a commercial passenger jet flying between Sydney, Australia and Los Angeles, United States crashes somewhere in the South Pacific.

According to the Breitling Emergency, the wristwatch was designed for pilots and aircrews featuring a built-in microtransmitter broadcasting on the 121.5 Mhz aircraft emergency frequency. If something not regular during a flight occurred, the Emergency will send a signal through which the aircraft could be found. This Emergency’s transmitter is activated by unscrewing a protective cap and pulling the antenna out fully starting the broadcast for the next 48 hours.

Breitling Emergency Yellow Gold

(Breitling Emergency – Yellow 18K gold)

This Breitling Emergency watch is available nor with a titanium case (with black dial and a titanium bracelet), 18K yellow gold case (with black dial and a 18K gold Professional bracelet) or in 18K white gold case (with black dial and an 18K white gold Professional bracelet).

The Breitling Emergency features a Breitling 76 Caliber. According to its movement, it is a SuperQuartzTM, thermocompensated quartz electronic, analog and 12/24hr LCD digital display; EOL indicator. It is a Chronograph watch that features: 1/100th second, max 23hrs59min, 59.99 sec. It also features a calendar, a digital one, with day and date programmed for 4 years. Water resistant to 3 bars, incl. With transmitter in operation. Bidirectional bezel with compass scale.

Breitling Emergency Titanium

(Breitling Emergency – Titanium)

Lost characters weren’t chosen for being Breitling’s ambassador but, Evangeline Lilly (Kate), was chosen by Baume & Mercier for representing the watch company.

Baume & Mercier & Me, the slogan adopted by the Swiss watch brand Baume & Mercier, is embodied this year by two new personalities: Evangeline Lilly & David Duchovny


Evangeline Lilly Baume Mercier (Evangeline Lilly as Baume & Mercier’s Ambassador)

Evangeline Lilly, the Canadian actress playing Kate’s role on the ABC television series Lost, is associated with the fourth edition of the BAume & Mercier & Me campaign as ambassador of the Geneve – based brand as a charity project supporter. All royalties for the celebrity are donated to charities, selected in cooperation with Evangeline Lilly, including cancer research, child education, helping underprivileged woman and the struggle against poverty.

Evangeline Lilly with Michel Nieto, CEO de Baume & Mercier

(Michael Nieto, Baume & Mercier’s CEO and Evangeline Lilly)

Pictures from: Baume & Mercier and Breitling

Filed under: Baume Mercier, Baume Mercier Ambassador, breitling, Breitling Emergency, Breitling The Book, Emergency, Evangeline Lilly, Kate Lost, Lost, luxury watches, Watch, Watches

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