TAG Heuer Formula 1

TAG Heuer Formula 1, created in a mood of racing as its name stands for, is an unmistakable TAG Heuer collection. This line was developed in cooperation with Fernando Alonso, the two-time Formula 1 World Champion and McLaren Mercedes’ driver.
TAG Heuer Formula 1 watches come with quartz movement and they are available in three different sizes: mens, womens and mid size. Chrono models are equipped with the 1/10th second chronograph.
Mens TAG Heuer Formula 1 timepieces are quite eye-catching and transmit a temper of competition. Red, black and white are the dominating colours on these as they highlight every single detail. Some men’s Formula 1 watches come in really garish colours that indicate that they are truly for men with a very strong character and dynamic life style.
The womens TAG Heuer Formula 1 timepieces have, on the other hand, ultra-feminine style and sporty shapes. Both, the womens and mid-size Formula 1 timepieces, are available with a diamond bezel.
TAG Heuer Formula 1 mens watches come on steel or rubber bracelets, while the womens and mid-size ones have a “Nizza” strap, which is made of a woven from robust synthetic fibers. The Tag Heuer Formula 1 watches come with a scratch-resistant sapphire crystal and are water resistant to 200 meters.

Filed under: Formula 1, luxury watches, Ref., Rubber Straps, Scratch Resistant Sapphire Crystal, TAG, tag heuer, Tag Heuer and Sports, Tag Racing, Watch, Watches, Water resistant

Sports and TAG Heuer

TAG Heuer has always been associated with sports, time keeping and especially with automobile racing.

It was a time-keeper of a variety of mayor sports events, just to name a few: the Olympic Games, The Indianapolis 500-Mile Race, Indy Racing League competitions from 2004, Formula 1 World Championship, the
Alpine Skiing World Cup competitions, and sailing and golf sports events.
The time-keeping experiences helped TAG Heuer to develop extremely reliable and precise watches and chronographs, satisfying the needs of the most demanding conditions in terms of precision and reliability.

Filed under: 2000 Series, Aquaracer, Carrera, Formula 1, Grand Carrera, Link, Mile Race, Monaco, Porffesional Golf Watch, TAG, tag heuer, Tag Heuer and Sports, Tag Racing

Tag Heuer Watches History

TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch vendor in the wristwatch market. Its company motto “Swiss Avant-Garde Since 1860” characterizes the company’s spirit, which is the fascination with excellence in design and advanced technology. Progress, precision and innovation always were the expression of the very core of TAG Heuer’s philosophy.
It was in 1860, when Edouard Heuer established his first workshop in St. Imier, Switzerland. It gave birth to the world’s reference of the most reliable and prestigious sports watches. In 1869, Heuer invented and patented the first stem-winding system. In 1911, Heuer launched his first dashboard chronograph developed for automobiles called “Time of Trip”. Five years later, Heuer patented Micrograph, the world’s first wristwatch with chronometer function, capable of measuring 1/100th of a second. In 1920, for the first time, the company officially time-kept the Olympic Games competitions.
In 1933, Heuer introduced the Autavia, the dashboard timer used for automobiles and airplanes. Afterwards, the Monte Carlo and the Master-Time were launched. In the 1950-70s, Heuer timepieces were utterly popular in auto sport.
The Autavia chronograph was launched in 1962. Two years later, after Juan Manuel Fangio’s triumph during the “Carrera Panamericana Mexico” races, Jack Heuer launched Carrera chronograph watch paying tribute to this excellent race car driver from Argentina. Due to its exceptional success, the Carrera chrono converted into the company’s icon.
Again, in 1966, the Heuer company confirmed its status of pioneer in time measuring by manufacturing the world’s first chronograph, capable to measure the 1/1000th of a second.
In 1971, the Heuer Monaco watch became highly famous after Steve McQueen wore it in a movie “Le Mans”. That line was called “Steve McQueen Monaco Edition”.
The TAG Group Holdings SA bought the Heuer company and became TAG Heuer in 1985. The acronym TAG stands for Techniques d’Avant Garde.
In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, that rose its status even more. The year 1999 brought important changes: the TAG Heuer company was purchased by the LVMH (Louis Vuitton Moët Hennessy S.A.), a leading luxury goods company.
TAG Heuer opened its first shop in New York in 2002. Two years later, TAG Heuer introduced its revolutionary Monaco V4 with a belt-driven movement, and a newly patented world’s first chronometer, capable of measuring the 1/10,000th of a second.
At the same time, TAG Heuer introduced to the world its completely new haute couture collection, including the fine Diamond Fiction wristwatch, which has approximately 900 diamonds. It shows time by lighting an LED from behind of thousands of tiny diamonds. With that superb collection TAG Heuer attested to its ability of the luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

Filed under: 2000 Series, Aquaracer, Brands History, Carrera, Formula 1, luxury watches, Porffesional Golf Watch, Ref., TAG, tag heuer, Watch, Watches