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Piaget Fingerprint Watch Created for Chris Ludacris

Proceeds from $28,200-valued timepiece to benefit National Runaway Switchboard. Music icon Chris “Ludacris” Bridges not only left his fingerprint on music, film and philanthropy worlds but also it was used to design a unique Swiss-made watch by Geneva-based Piaget. The Ludacris Fingerprint timepiece, valued at $28,200

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Christopher Brian Bridges (born September 11, 1977) better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings. Ludacris is the highest-selling Southern hip hop solo artist of all time with over 17 million units sold in the United States and 24 million records sold worldwide. Ludacris has won SAG, Critic’s Choice, MTV, and Grammy Awards during his career.

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The song “Politics As Usual” from Ludacris’ mixtape The Preview has stirred controversy due to lyrics in the song criticizing Reverend Jesse Jackson (“Now Jesse talkin’ slick and apologizin’ for what?/ If you said it then you meant it”), John McCain (“McCain don’t belong in any chair unless he’s paralyzed”), President George W. Bush (“Yeah I said it, ‘cuz Bush is mentally handicapped/ Ball up all of his speeches and throw ’em just like candy wraps/ ‘Cuz what you talkin’ I hear nothin’ even relevant/ And you the worst of all 43 presidents”), and insulting Hillary Clinton (“Hillary hated on you, so that bitch is irrelevant..”).

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Piaget took Ludacris’ fingerprint earlier in 2007 and shipped it to Piaget’s offices in Switzerland where the piece was created. The Fingerprint watch is crafted in 18 K white gold with 78 brilliantly cut diamonds circling a 38 mm case. The watch’s face is based on the distinctive pattern of whorls and swirls of the fingerprint which are set with 286 sparkling cut diamonds. The piece features a 430 P movement (the engine of the watch), one of the thinnest of its kind. Piaget is among the few Swiss manufacturers that actually produce their own movements.

[Piaget’s brand history]

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For further information, Piaget.

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Filed under: 1, Chris Ludacris, Luxury, Luxury Watch, luxury watches, Piaget, Piaget Watch, Piaget Watches, Timepiece, wristwatches

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